American football

In American football, Twitter wins the bidding contest over Amazon, Verizon, and others, for streaming rights to 10 of 16 National Football League (NFL) regular season "Thursday Night Football Games", ones that will also be telecast by either CBS or NBC. The league streamed one game last year with Yahoo!. Verizon, meanwhile, already owns the mobile rights to all NFL games which are available to subscribers via a mobile app; the 10 NFL games on Twitter will be free.

Sources:  ESPN  NFL.com  Re/code